The future of content marketing trends is bright, provided that it stays focused on the three pillars of content marketing: authority, social and AI-assisted. This article will discuss how each of these pillars can play a critical role in 2018 content marketing.
AI-assisted, content produced by humans
Many businesses are exploring the possibilities of AI in content marketing. AI can create content for the internet, and it can interpret past behavior and draw conclusions from that data. YouTube uses several AI algorithms for determining user preferences and making recommendations. Silby, for instance can recognize spam emails. Financial reports and product descriptions are two other examples of AI-assisted material. Although AI isn't yet a replacement for human-produced content it offers a variety of benefits for both businesses and consumers.
User-generated Content
If you're not sure what user-generated content (UGC) is, then let's look at a couple of examples. UGC is used well by brands like Anthropologe. They combine professionally styled images of their products with pictures taken by customers. One post features a model in an Anthropologie dress, while another shows the same dress on five-foot-nine women wearing the same dress in a size four. By blending the two, they create a seamless shopping experience for their customers.
Quality content in longform
It doesn't matter if you are planning to write longer content for your content marketing strategy in 2018, this is still a new trend. Although the debate about whether longform content is better SEO is not new, one thing is certain: long-form content generates more traffic than shorter-form content. SEMrush says that articles of more than 7,000 words generate significantly higher traffic than articles between 1,200 and 900 words. What's more, long-form content positions your brand as a thought leader in the space.
Snackable content
The future of content marketing is snackable, but what is it? This new type of content provides consumers with short bits of information. Twitter, Instagram, Pinterest and other social media platforms are built around short pieces. These brief pieces of content can be used to tell stories by brands. As a teaser, you can use short content to introduce more traditional content.
Personalized content
Marketers are using personalized content to make users more comfortable. Personalization has become a standard feature on websites such as Amazon and Netflix. Only 33 percent of marketers are doing this right. The best companies use data to create personalized content. This includes browsing history, preferences, as well as behavior. This way, you can tailor the content for each visitor and maximize its effectiveness. Personalization is a powerful tool that can be used to your advantage.
FAQ
What is Content Marketing?
This strategy involves creating quality and relevant content for your site or blog. This content can include video, images, text, and infographics.
How much does content marketing cost?
Content marketing costs vary depending on whether you are looking for an outsourcing solution or if you plan to do everything yourself. Outsourcing content marketing services are usually cheaper than hiring full-time employees, allowing you to scale quickly when you need more coverage.
According to HubSpot research, outsourcing content production costs around $5 per lead generated (for B2B companies) compared to $22 per lead generated (for consumer brands).
You can find many free tools on the internet that will help you create content that converts.
There are many methods to optimize content for search engines like Google or Bing. For example, you could write original articles and guest post on blogs. Or, you could curate content form other websites or reuse existing materials.
If you go down the route of self-produced content, you'll need to learn how to produce great content. Producing content will become relatively simple once you've mastered it.
To start, create simple landing pages in WordPress. Next, build your site. This will allow you to build a portfolio.
Can I do my content marketing by myself or with a team?
This question will depend on your experience, budget, and skill set. If you don’t have enough resources to hire someone for content creation, distribution, optimization, and maintenance tasks, you’ll need to learn how it’s done yourself.
You should not attempt content marketing without support.
A great content strategist/agency can save you money and help you get more results.
If you don't work hard, deliver quality content consistently and keep up to date with the latest trends, you won't be able to succeed. That's why having a solid content strategy in place is vital.
Statistics
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
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How To
What is a content marketing plan?
A content marketing strategy (CMP) helps you set your goals and objectives. It also gives you strategies to develop and execute your online presence. It is a plan for how to reach those goals via content creation and distribution.
The CMP usually breaks down into three major areas:
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Your overall strategy - What do you want to achieve?
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Your content strategy - Where will you find the right people to write, curate, and distribute your content?
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Your strategy's execution tactics - What channels will you use for sharing your content? What content types will you create?
An effective CMP includes these four components:
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Goal Setting – Define your target audience. Set measurable KPIs that will measure success.
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Audience Research: Understand your ideal customers to know where you should look.
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Strategy - Create a clear vision of your goals. Break it down into smaller pieces.
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Execution: Set realistic expectations regarding when you will see results.