You are a content marketer and you know the amount of effort it takes to create high-quality material. The entire process, from researching a topic to writing the copy and finding visuals, can be long and tiring. But you don't stop working once your content goes live. You can reap multiple benefits by repurposing the content you create.
Here are the 10 advantages of repurposing your content, and why this is especially useful for content marketers.
- Save energy
By repurposing your content, you can save time and energy. Instead of constantly creating new material, you can focus on promoting the existing content.
- Boost SEO
You can boost your website's rankings by repurposing content.
- Save money
Repurposing content is also a great way to save money. Existing content can be used to create new assets, without having you pay for any new content.
- Stand out among the competition
Repurposing content can help you stand out from the competition by presenting your message uniquely and creatively.
- Trust is the key to building trust
Repurposing content can help you build trust with your audience by presenting consistent messaging across multiple platforms.
- Increase social shares
Repurposing existing content can increase social shares. People may be more inclined to share content that is in their preferred format.
- Content lifespan can be extended
By repurposing your content in different formats or platforms, you can extend its lifespan.
- Educate your audience
Repurposing can help educate your audience. You can do this by presenting the message in different formats to appeal to different learning style.
- Measure performance
By repurposing your content, you can track its performance on different platforms. You'll gain valuable insight into what works.
- Leads are generated
By repurposing the content, you can increase your lead generation by offering different types and segments of content assets.
Repurposing your content is a great way to save time and money, build authority, and generate leads. You can reach new audiences by repurposing existing content. This will also improve the messaging of your material and increase its longevity. Repurposing also allows you to experiment with different formats and platforms, helping you discover new ways to engage your audience and stand out.
Repurposing content begins with identifying the most popular pieces of content. Next, brainstorm ways to present this content in other formats or platforms. As an example, you can turn a post on your blog into a video or a podcast episode. Or, you can create an infographic using a report or a whitepaper.
Repurposing doesn't just mean copying and pasting the content in a different format. You should instead take the time and effort to customize your material to suit the new format, platform or audience.
Frequently Asked Question
How often can I reuse my content?
Repurposing content is not a set schedule. It depends on the content strategy you have and your goals. Repurpose content that is popular or evergreen. These pieces will be more effective in other formats.
Can I reuse content that has been previously repurposed or re-purposed?
You can continue to reuse content so long as it is still relevant and engaging. Be sure to keep the content updated and avoid duplicating it across platforms and formats.
What platforms or formats should I repurpose my content to?
Consider who your audience is and what they like to consume their content in. You can also experiment with different formats and platforms to see which ones generate the most engagement and leads.
How can I avoid duplicate content penalties if I repurpose content?
Do not duplicate content or update content in multiple domains or pages.
How can I determine the success of repurposed content that I have created?
You can track metrics, such as traffic to your website, social shares and lead generation, to measure the success of content repurposed. Ask your audience for feedback to determine their satisfaction and engagement with the new platforms or formats.
FAQ
Are there any common mistakes made when creating a content marketing plan?
You must have a plan for your content marketing strategy. Without a solid plan, all your efforts will be wasted time and money. It's easy to create tons of content, but not know how or where it should be placed.
A well-thought out content marketing strategy will give you direction, focus and goals. It keeps everything in line as you move to different phases. For example, if you're doing social media campaigns, you might want to start by analyzing what types of posts are getting the highest engagement rates. This will allow you to determine which types of posts will drive traffic to your website and which won't. Based on the results, you can decide if you want to create blog articles or videos.
A common mistake is to not think about the length of the content marketing campaign. If your goal is to launch a new website tomorrow it makes sense for you to create content now. You may want to wait for more data if you have been working on a content-marketing strategy for six month before publishing new material.
It takes time to build great content. This step should not be taken lightly or rushed.
You are a business owner looking to learn more information about content marketing. We recommend you to read our guide, How to Create Content That Works. This guide includes ten steps to help ensure your content marketing programs are successful.
Do I have to post links to content on other sites?
Yes! It's called link building. It's a great way increase traffic to your site by linking to other sites. Links to credible sources should only be included.
Is a Content Marketing Strategy right for me?
If you already know your message, then a Content Marketing Strategy works perfectly.
But if you're unsure where to start, here are some questions to ask:
Does my business need to communicate something specific? Or am I looking to create content that resonates across a range of audiences?
Is it better to generate leads or convert visitors into buyers?
Am I trying to promote one product or multiple products?
Are there people I'd like to meet outside of my industry, or am I open to reaching them?
A Content Marketing strategy will be the right choice if you answered yes to any of these questions.
Content marketing is expensive.
It all depends on how big your business is and where you are at. Many small businesses start out without dedicated resources. Once they start to grow, however, they soon realize how a solid content strategy can increase sales and improve customer engagement.
You'll have access to a variety of tools and expertise when you work with a freelance writer or content marketing agency. These professionals can identify issues and opportunities in your organization to help guide your content marketing program.
A good content marketing strategy will give you enough money to cover production costs while allowing you to invest in other parts of your business.
Statistics
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
External Links
How To
This is the best way to send a press release
After we have covered how to make a press statement, let's look at the best methods to distribute it. There are many options. You have the option of traditional methods, such as postal mail, or more modern distributions like email.
Use email to your advantage. Here are some guidelines to help you get started.
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Be sure to make your subject line stand out. Your headline may not grab attention.
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Be concise. Don't ramble on and on about your press release. Keep your press release brief and to the point.
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Be clear in your email. You wouldn’t expect your email reader to grasp technical jargon.
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Include relevant images. Images go a long way toward getting people interested in what you're saying.
These tips will help you when writing your press releases:
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Avoid using unnecessary terms like "we," “our," “I,” and "me."
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Before you create your press release think about your audience. What do they care about? How can you connect with them?
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Make sure to include URLs within your email.
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Ask permission first. Ask the recipient to consent before you send out your press release.
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Don't spam. Send out only one copy of your Press Release.
Once your press release is written, you can start to distribute it. Next is to find the right channels that will get your message across. Here are five top options:
Traditional Methods
You probably already have a list of publications where you want to submit your press release. These may include local newspapers, magazines, trade journals, industry newsletters, and blogs.
Many publications charge submission fees or offer incentives for writers who submit stories. Some publications offer free subscriptions for each story published. Others give away a percentage of each article's revenue.
Even though traditional media is still an option for submitting press releases, most experts recommend going online.
Online channels
Online channels are one of the best ways to reach potential readers. Online news sites such as Google News, Yahoo!, Bing News, AOL, and Yahoo! offer opportunities for press releases to be published on their websites.
Google News has been available since 1996. This news service provides news feeds for major media outlets. It's easy for you to find your company's name in hundreds of other companies.
Yahoo! News offers similar services but is focused on providing news about specific topics. Links to articles relevant to your business will be displayed if you search the name of your company.
BING NEWS lets users search for keywords across its network of websites. This is very helpful when searching for information about a topic.
AOL News offers similar services that Yahoo! Google News and Yahoo! While it's not as well-known as those two giants, AOL does offer a good service at a reasonable price.
Some publications permit you to create your own press releases. Many charge a monthly fee. However, many websites provide press releases at no cost.
These include PRWeb. Press Release Monitor. PR Newswire. Business Wire.
PR Web was established in 1997 and is the largest website devoted to press releases. It has more than 1,000,000 registered members. Access to thousands of press releases, posted by businesses across the globe, is available to users.
PR Web also provides an RSS feed that updates your site automatically whenever someone posts new press releases.
PR Newswire is another excellent resource for finding press release information. Their database is reputed to be the largest in terms of press releases.
A RSS feed is also available to keep you up to date with what's going on in the press releases space.
Print Media
If you want to reach more people than just online journalists, print media may be the best option. Many small businesses are unaware of the power that print media can have on their business.
Print ads can be used to promote the latest products of your business, such as clothing or books. You can also advertise in magazines or newspapers.
You can find something different in your local newspaper's "free” section. You may find advertising jobs in classifieds.
Contact local television stations and radio stations. They might accept press releases as part their regular programming.
Press releases are still available
Everyone seems to be talking about mobile apps these day. Did you know that press releases still exist? They're even more essential than ever.
People expect instant results in this modern age. Your message must be delivered to the right people if you want your message to be heard. That means using every channel possible to do so.
That doesn't necessarily mean throwing money at Facebook ads. Instead, look for creative ways to connect with your customers.
The bottom line? Word of mouth is your best tool for growing your business. Customers will spread the word about your business to their family and friends. Make sure that they know about it!