Content marketing's power is evident. Many examples of successful content-marketing have been shown to work, including those from Grant Thornton and TD Ameritrade as well as non-profits such as AARP. These examples will help you learn how to make content marketing work for your benefit. Your customers are not only your target audience, but also your own business. How can they describe their experiences with your company? What makes their stories fascinating? What can you do for them?
TD Ameritrade
TD Ameritrade has recently launched an in-car service to let account holders check on their investments and hear market updates while driving. Drivers can access real-time market summaries and quotes using Google's Android Auto and Amazon's Echo Auto. The company is currently searching for a new CEO to replace Tim Hockey. TD Ameritrade offers a range of content marketing strategies that keep its customers informed about financial news.
Megan McLaughlin oversees TD Ameritrade’s content-marketing communications. She is responsible for developing proactive editorial and technological strategies as well as supporting social media efforts on behalf of the TD Ameritrade Network. Since 2009 she has been working in various strategic roles. Megan was previously a VP at Grey NY and an account director. She was responsible for ensuring that the iconic E*TRADE Baby campaign was not ruined. She also was the creative director for two related Super Bowl commercials.
TD Ameritrade, an online broker based out of the U.S. that offers a variety of platforms, is TD Ameritrade. Its platforms offer intuitive and simple use. For beginners, the thinkorswim platform is best, while for experienced traders, the advanced thinkorswim platform offers extensive screen capabilities. Advanced analytics and search can be used to create customized recommendations based upon past buying and selling habits.
TD Ameritrade also offers content marketing strategies and a variety tools to help individuals who want to start investing on their own. The Income Estimator tool on their website estimates how much money a portfolio will make over a 12-month period. You will also find the Retirement Calculator as well as the Portfolio Planner, Required minimum Distribution Calculator, and an analysis tool for 401(k). TD Ameritrade provides a contribution and eligibility calculator for small business retirement plans to help owners.
TD Ameritrade has managed to maintain a high share price despite falling stock market prices over the last few quarters. Although trading volume fell during the second quarter, it remained relatively high year-over-year. TD Ameritrade had 860,000 clients trade per day, a 9.4% decrease from the prior year. Since the Dec. 24 market bottom, TD Ameritrade shares have risen 13%. ETrade, Schwab and other brokerages also saw gains of more than 20% over the past year.
Gather helped TD Ameritrade develop and pilot Agile teams. Agile methods reduced cycle time and connected marketers to customers. The company had its pilot teams help it improve marketing productivity. They also improved associate engagement and satisfaction. The team's success has been so impressive that a large-scale Agile rollout is underway at TD Ameritrade's content marketing department. The market reputation of TD Ameritrade has been enhanced by the success of this program.
TD Ameritrade Institutional started its Human Finance Campaign in 2009 after the 2008 recession. The campaign recognizes that numbers are less important than people. TDAI realized that the financial industry was still in recovery from the recession. They decided to take advantage of this opportunity and elevate the company's image. The Human Finance Project, which started as a booth at industry events, was part of its integrated marketing plan. The Human Finance Project evolved from a recording booth at industry events to become an integrated marketing campaign.
TD Ameritrade offers clients a range of order types including trailing stops, stop-limit orders and limit orders. Investors can also select specific tax lots when placing orders. The margin requirement is set to reflect the investor’s net risk. Investors can trade stocks that offer higher returns and lower capital without having to lose capital. However, not all investors will be able to benefit from this strategy. When choosing an investment plan, ensure that you choose a TD Ameritrade platform which offers all of these benefits and more.
Grant Thornton
Grant Thornton must have a proactive, collaborative marketing strategy that aligns with its brand strategy in order to drive awareness and engagement. To achieve this, marketing teams should understand their region's specific needs and assets, and implement strategies that promote client satisfaction, cross-sell, and revenue. Find out what the firm's marketing strategy is capable of delivering for clients. Also, discover how Grant Thornton can make content marketing a strategic asset for the firm.
The new website features improved search functionality and helps clients securely access gated content. This content contains a new location page and Marketo marketing integration connector. Optimizely's brand new search functionality gives administrators the ability to promote content. There are also several new block types. The new site features improved security by ensuring that the website is available at 99% uptime, even in the most remote locations. You can also gate specific content with several new block types.
Content marketing is crucial for the company's image and reputation worldwide. It is a way to retain and attract talent, and it also promotes brand awareness. Grant Thornton employs over 4,500 people around the globe. The firm is located in 40 global business centres. Grant Thornton members are committed diversity and inclusion in addition to having a worldwide network. Global member firms work together to complete the research project. Grant Thornton International Ltd. published the annual report.
Finally, content marketing is an important component of the firm's diversity plan. Grant Thornton content marketers are a great way to promote equality in employment. The company values diversity and supports inclusion in its recruitment efforts. So if you're looking for a new career opportunity, make sure to read the content marketing guidelines below to learn more about how to get started.
Grant Thornton's story section provides a way to make the advisory services more humane. This creates a connection with the company that is vital for audiences looking for solutions and credibility. If you are interested in learning more about the culture of the company, you can visit its website. If you are trying to find the right solution for your audience, it is worth reading about the experiences of employees.
Grant Thornton LLP's Digital Marketing Managers earn $105,001 annually. They are paid a base salary $92,751 plus a bonus of $12,250. This is almost $17.347 more than an average US employee. Digital marketing managers may earn $49,000 to $144,000, depending on their experience. They are therefore paid $2855 less than Content Strategists and $5912 less as Marketing Operations.
A substantial amount of content is also available on the status Know blog. The content is timely, accurate, and delivered in multiple formats. The company also has a blog where professionals share their perspectives and offer solutions to common problems. While this may not seem like a great spot to implement content market strategies, the company's branding image is in good hands. It would be smart to choose content marketing strategies that are right for you. But remember: no matter how you approach content marketing, a Grant Thornton blog is the best way to reach the audience you're trying to target.
FAQ
What can I do to improve my content marketing strategy
Content marketing strategies can be improved by focusing more on the audience, content and distribution. Understanding your ideal customer is the first step to improving your content marketing strategy. Next, understand where your customers hang out online. Once you have this information, it is possible to tailor your content so that they are interested in what you are offering. A second thing you need to do is develop a unique voice that stands out from your competitors. Third, you must figure out how to efficiently distribute your content.
Why is content marketing important?
According to HubSpot, "The average person spends nearly two hours each day consuming some form of content--on social media, in their newsfeeds, while watching TV, reading magazines, browsing websites, listening to podcasts, and more. That's quite a bit of content time!
How many hours per semaine should I dedicate to content marketing
It depends on your situation. You may not need to spend any time at all on content marketing. You will need to spend at least an hour a day if your goal is to increase traffic to your website.
Is content-marketing easy to measure?
Yes! You can measure the results. It helps you determine whether your efforts were successful and whether you need to make changes.
You can track which visitors came from different sources (emails, social media, paid advertisements, etc.) and track conversions, such as sales leads and purchases.
These metrics will tell you what pieces of content did well and where there are the most opportunities.
How do I create engaging content?
You can create great content by writing about topics that are interesting to you. To be a successful writer, you must choose topics that are important to you. It's about understanding yourself and using that information to help others. You'll be amazed at how easy it is to create quality content when you write for yourself.
Statistics
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
External Links
How To
Why do you need a Content Marketing plan? Why not now?
It is easy to feel overwhelmed when you start content marketing. It's not necessary to tackle all the tasks at once. Start small.
Begin with one thing at a time. If you try to do too much at once, you risk spreading yourself thin and not making progress. Instead, you should focus on one task at a time until it is mastered.
Start small. You don't have to perfect every aspect of content marketing today. Focus on one piece of content marketing at a time. You will become more comfortable as you work harder.
Take advantage of previous successes. Use your network and existing reputation to build upon previous successes. Reach out to influential people in your industry to ask if your content would be promoted. Create an event and invite bloggers.
Start somewhere even if you've never made content before. Start with something easy. Perhaps you'll create a blog post, host a webinar, and even hold a live Q&A. Regardless of what you do, ensure that you have the ability to measure its effectiveness.