Kristina Halvorson is a writer, podcaster, and entrepreneur. Brain Traffic, her content strategy expert, is founded by Halvorson. The Content Marketing Blueprint, her book, shares the secrets of content strategy that will make money and attract followers. She shares her secrets in an accessible book. But what does Halvorson really teach? Here's a quick summary:
Content strategy
Kristina Hlavason is your go-to person if you want a proven content strategy. She is the founder of Brain Traffic, the author of Content Strategy for the Web and the host of The Content Strategy Podcast. She is also a speaker on content strategy, including at Confab's annual conference. Her content is highly recommended by business owners and marketers alike. This article shares her top content strategies to build a strong online presence.
Brain Traffic
The amount of brain traffic can be one of the first things you notice at a conference. People become so consumed with what they're reading that they may not even notice the content. However, you are not the only one. In fact, more than a quarter (25%) of conference attendees reported that they struggled to find the content they wanted. You can solve this problem by making sure your conference content is useful and relevant for your audience.
Confab Events
Tenessa Gelke is the driving force behind Confab, while Kristina Hvorson writes her content strategy books. The conference is in its 10th year. Its founders, Tenessa Gemelke, and Kristina Havorson, have made a niche for themselves by creating an energetic, diverse community for speakers. We spoke with them about the importance and power of content strategy, active listening, as well as how to turn your conference into an actual live event.
Author of Content Strategy for the Web
The first edition of her book Content Strategy for the Web was published in 2006. While many content strategists had been in practice before Halvorson made her debut, she laid the foundation for the discipline. Halvorson hosts conferences on content strategy such as Confab, Button, and so forth. Her podcast, The Content StrategyPodcast, features interviews from content strategists around the globe. She also has a strong social media presence.
Host for The Content Strategy Podcast
Brain-traffic has created the Content Strategy Podcast. This podcast focuses on content marketing, social media, and other topics. Kristina is a popular speaker at conferences, having worked with companies such Google, Adobe, Button. She resides in St. Paul, Minnesota with her husband and two kids. Halvorson is a content strategist and also writes blogs and articles for different publications.
FAQ
What is the difference in content marketing and content creation?
Content marketing refers to the idea that great brands all have the same message. They consistently deliver the valuable information people want and require.
Content marketers are experts in creating the right content to fit each channel and at different times.
They are also able to create a strategy for promotion and distribution.
Also, they are strategic about what they do and why they do it.
This is the core skill set needed to be a successful content marketer.
Are content marketing agencies the best?
Many content marketing agencies have years of experience in creating content strategies and delivering them to their clients.
Their expertise can save you time and help you to create a personalized plan that is tailored to your needs.
But don't assume that every agency has the skills you need. Some companies specialize in specific niches, such as eCommerce. Others are specialists in particular industries, such law firms.
Ask them which areas they specialize in and find an agency that's right for you.
How long should content marketing last?
All depends on your objectives. Different businesses have different goals. Some are focused on short-term results while others seek long-term growth. We recommend that you start with three months of consistent content production and then evaluate your progress after that period.
What is the primary goal of content marketing?
Content marketing aims to create valuable and relevant information for customers. This can be done by various channels like email campaigns, whitepapers, or blog articles. Delivering value is key.
How does Content Marketing Strategy work for me?
Content Marketing Strategy allows you to access data that you might not otherwise have. This data allows to identify which types and content perform well.
It allows you to identify the most effective strategies to drive more visitors to your site. And it provides insight into your audience's behavior so that you can develop even better content.
This means you can spend less time worrying about what kind of content works and more time focusing on what doesn't.
A Content Marketing Strategy can help you determine what messages resonate best with your audience.
Analyzing these messages will help you determine what content your customers prefer. So that you can continue creating similar content and keeping those ideas in motion.
A Content Marketing Strategy allows you to track the performance and effectiveness of your content. By sharing content, you will be able to easily identify which types of content converts better.
A Content Marketing Strategy, in other words, is key to ensuring that your content performs as expected.
Why do I need a Content Marketing Strategy? Why not just send emails or post social media updates?
Two main reasons you may choose to ignore a Content Marketing Strategy.
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You might think that email marketing and social media posts are enough to get people talking about your brand.
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If you haven't tried email marketing or posting on social media, you might assume that this type of content isn't practical.
Both of these assumptions is incorrect.
Email marketing, as well as social media posts, can be excellent ways to communicate with prospects or customers. However, they aren't enough by themselves.
You can't rely on an email campaign to reach your goals. Your email campaign should be part a larger strategy. It won't be enough to just post on social media. They must be part of a comprehensive plan.
This is where a Content Marketing Strategy comes in. You can manage your entire content creation by creating a strategy with clear objectives.
You'll have more time to concentrate on other important aspects of running your company, such as growing your audience and increasing conversions.
While there are many advantages to having a Content Marketing Strategy in place, it does not make it easy.
But, when you have a strategy in place, it makes all the difference.
Statistics
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
External Links
How To
Why do you need a Content Marketing plan? Why Not Now?
When you first start out with content marketing, you may feel overwhelmed by all the tasks involved. However, it's possible to not tackle all the tasks at one time. Start small.
Take one step at a time. It is possible to get overwhelmed and lose your progress if you try too hard. Instead, focus on one thing at a time until you've mastered it.
Start small. Don't worry about perfecting every aspect of your content marketing plan today. Concentrate on one aspect of content marketing at the time. You'll find yourself more comfortable and will naturally increase your efforts.
Take advantage of previous successes. If you've already developed a strong reputation and following on social media, then why not leverage your existing network? Reach out and ask industry leaders if you'd like to have your content promoted. Or, create an event and invite bloggers to attend.
Start somewhere even if you've never made content before. Start with something simple. You might write a blog, host a webinar or just hold a Q&A session. Regardless of what you do, ensure that you have the ability to measure its effectiveness.