For a business owner or manager who's in search of a way to improve their content marketing efforts, there are plenty of tools available. These include tools like MailChimp, ActiveCampaign, Pixlee, and Buzzsumo, among others. It is important to select the right tools for your success. The wrong tool can lead to wasted time, money, or other resources.
Buzzsumo
Buzzsumo is a nifty content marketing tool that helps marketers identify the best topics, platforms, and influencers to use in their campaigns. It also tracks content performance metrics. The site helps you to track trends and benchmark your performance.
Buzzsumo's keyword tool is one of the most useful tools in the content marketing arsenal. This tool allows you to identify the most frequently asked questions about a particular topic.
Buzzsumo's Content Analyzer is another tool that can show you the most popular content on social media. By examining the number of shares, you can determine which platforms and hashtags are best for promoting your own content.
ActiveCampaign
For any business that wants to streamline their marketing process, ActiveCampaign has the right tools. These tools will allow you to reach out and engage customers, as well as convert them into loyal supporters.
ActiveCampaign can let you know whether your email is being read. The system will also provide a summary of the time it took to complete a task. The system will also give you a summary of how long it took to complete a task. This will encourage the recipient to open and review your email.
ActiveCampaign also helps you segment your audience. Target people by their location or industry. This allows you the ability to personalize your emails according to each recipient. It can also be used to help with social media campaigns.
HubSpot
HubSpot offers powerful CRM, content and sales tools. HubSpot is trusted worldwide by companies with over 128,000 users. It is simple to use and offers everything a scaling business needs in one place.
It combines the best of CRM and content management with the best of messaging and analytics. This solution is a one-stop shop that allows you to manage customer interactions, track campaigns, and measure results.
HubSpot SEO tools optimize your website to search and help build your search authority. These tools give you detailed reports, keyword analysis, and recommendations for making your content more effective. These tools can also be integrated with other content management system, making it easier to publish high-quality content.
MailChimp
MailChimp is an all-in-one marketing platform that allows you to send targeted campaigns, track campaign performance and build a customer relationship. This platform will allow you to grow your business and bring in new customers.
You can create emails, ads, landing pages and other digital media to promote your business. Integration with Google Analytics allows for deeper reporting. The Creative Assistant assists you in visual aspects of your content strategy.
MailChimp provides a reliable, cost-effective and user-friendly marketing platform. It has been recognized for its achievements with a number of industry awards. The company is also consistently ranked as one of the Top 10 Software Companies by PCMag.
Sparktoro
SparkToro is a great tool for content marketers who are looking for audience intelligence. SparkToro offers unique insights and features that will help you reach your audience in new ways.
SparkToro’s Audience Intelligence feature offers a view of the most influential organisations, publications, podcasts, social accounts, and podcasts. It highlights important topics and advertise opportunities. Marketers can increase their reach and improve their ad strategies by analysing the data.
Profile Search offers a targeted view to an individual's profile on social media. It provides a detailed overview of what websites they visit and how active they can be. In addition, it offers a geographic distribution of their followers.
Pixlee
Brands can connect with customers using Pixlee's content marketing tools. They can also engage them via social media, online shopping, and other channels. The company's platform allows marketers to curate, publish, and measure social content, including ratings and reviews. Pixlee was started in 2011 and has over 1,000 clients, including individuals from the food, beverage, CPG industry, travel, fitness, as well as consumer electronics.
In addition to ratings and reviews, Pixlee tools for content marketing include community Q&A, site reviews, hashtags, and more. Pixlee's customer feedback tools include spam filtering, brand protection and performance tracking. Pixlee's platform is focused on influencers and not the other options. Pixlee's content-first approach means that brands can editorially control the public conversation.
Bigstock
Content marketing tools are essential for content marketers. These tools can help you optimize your content and identify opportunities to increase your site's indexing by search engines. They can also help you to improve your customer experience, analyze your audience, and profile your target audience. In addition, you can also find content marketing tools that are designed to help you identify potential issues with your website's performance.
One such tool is Skyword, a content automation and management platform. This tool makes it easy to speed up content creation, assign topic topics, and check your articles for brand and search optimization standards. Skyword gives you access to a group of freelance professionals who can help you with your content.
FAQ
Are you looking for content marketing that can be done by one person or a group?
The answer to this question depends on your budget, skill set, and experience. If you don't have the resources available to hire someone to take care of the day-to-day content creation, distribution, and optimization tasks, you will need to learn how to do it yourself.
If you genuinely want to be successful with content marketing, you shouldn't try to do it without some support structure.
An excellent content strategist or agency will help you save time and money, while delivering results quicker.
You won't succeed unless you work hard, consistently deliver high-quality content and keep up with changing trends. A solid content strategy is critical.
Which content marketing agencies are the most effective?
The majority of content marketing agencies have extensive experience creating content strategy for clients.
Their knowledge can save you tons of time and effort by providing a comprehensive plan based on your needs.
You shouldn't assume all agencies are equipped with the necessary skills. Some companies specialize in specific niches, such as eCommerce. Others work with specific industries, like law firms.
Ask them about their specialties and you'll find the right agency for you.
How long does content marketing take?
It depends on the size and scope of your business. It is more difficult for smaller businesses to invest in content marketing right away. However, it can pay off big-time if you're willing to put in some time.
How do I measure success in content marketing?
There are many methods to determine the effectiveness and efficiency of your content marketing strategy.
Google Analytics is one of the best measurement tools. Google Analytics allows you to see the origins of your targeted traffic and which pages they most often visit.
It also shows you how long each visitor stays at your site before they leave.
This information can be used to improve your content and to keep people engaged for longer periods.
You can also use these questions to gauge the success of content marketing efforts.
What value do my new subscribers receive from my email bulletins? What percentage of my mailing list have purchased paid memberships? How many people have clicked through to my landing page? Does clicking through result in higher conversion rates?
These are important metrics to monitor and track over time.
Lastly, another great way to measure content marketing success is to look at the number of times people share links to your content across social networks.
You should start now if you haven't. It could mean the difference between being seen and unseen in your industry!
Statistics
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
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How To
What are the best content-marketing platforms?
Every industry is different, so there's no single platform that will work for everyone. But most industries have at the very least one tool they like to use. Hubspot, for example, has been shown to increase conversion rates by nearly 50%. This is why it is so popular among marketers.
However, not all tools will be the same. Some tools offer better analytics tracking while others make it easier to collaborate between teams. Others offer A/B testing features that can help improve your content marketing ROI.
Before you make a choice about which platform to use, consider these: What are its pros and cons? What will it do for me now? And what about in 2 years?
Entrepreneur Magazine's top five content marketing platforms are listed below.
Marketo Content Studio is the #1 Content Marketing Platform
Marketo is a social media management platform for enterprises. Marketo offers a range of products and services that include CRM software, social publishing tools and analytic dashboards.
They also offer a content studio that gives businesses access to a library of pre-made templates and graphics that can be modified into customized designs.
This means you don’t have to spend hours creating new graphics or writing new content. Instead, focus on creating content that is relevant to your audience.
Marketo makes adding images and videos to blog posts easy. This visually enhances your blog posts and increases reader engagement.
Marketo will not allow you to edit video or images files.
Content Marketing Platform#2: Trello
Trello works in the same way as Kanban boards when it comes to project management. Both feature task lists that users can assign to each other and track progress.
Trello lets you set up boards for each person on your team and assign specific responsibilities. It also provides a convenient workflow for sharing information between workers.
Trello, however, doesn't need any special software to work. So you can use it on virtually any device.
Trello also allows you to invite people to collaborate without sharing any sensitive data.
This means you can create a private board and show only essential details to those who need to know to complete a task.
Google Suite - Content Marketing Platform 3
Google offers many products that are specifically tailored for business owners. Google's G Suite offers Google Docs and Sheets as well as Slides and Slides.
This application is not free. Each user will have to be paid separately. However, if you are planning to use them all for different purposes, several plans start at $5 a month.
You would need two licenses if you wanted to create a document or embed a link from another site.
But if you want to just create one document, it is possible to do so free of charge.
Google tools can be integrated with other apps such as Gmail. This is a huge advantage. Google tools are easy to use and allow you to email links to documents. You can also store data in Google Drive.
Content Marketing Platform 4: Hubspot
HubSpot is a popular web-based tool for marketing that provides a wide range of functions.
Users can manage various aspects of their websites, landing pages, and blogs through its platform. You can use the platform to create automated emails or track conversions.
HubSpot integrates with Salesforce and WordPress so that you can connect all three.
One of the most valuable features of HubSpot is that it integrates with over 200 different third-party apps. This allows you to automate your processes and generate reports based off real-time information.
Although HubSpot will not allow you to publish content, you are able export it into many formats such as HTML or PDF.
HubSpot offers an unlimited trial version of its pricing platform. However, once you upgrade to a premium account, you have unlimited access.
HubSpot has everything you need, whether you're looking for an eCommerce platform or a blog platform.