Content marketing stats are essential for measuring success. Online marketing is dominated by written content. 98 per cent of marketers use this form. Email and organic social are the next and third most common forms of content-marketing, respectively. Content marketing is about a strategy. A successful measurement of the results is an important part of any strategy. These are some important content marketing statistics to remember.
Blog posts that contain images receive 94% more view-through rates
Buffer, an online social media scheduling platform, recently discovered that top-ranking blogs featured on average one image for every 350 words. This is good news for those who want to increase their audience's engagement and stay on their website for longer. Using images in your content is a great way to link paragraphs and clarify ideas. Images are a great way to highlight tone and encourage readers to interact.
Your view-through rate can be boosted by adding images to your content. This is as high as ninety four percent. Research shows that images get 94% more views per post than posts without them. Using images in your content increases traffic and makes it digestible for your readers. Images should reflect your brand identity. They also need to be optimized to appear in search results. It is possible to include more than one image in each post.
Blog posts with long-form content get more social shares
Social shares are more likely to come from long-form content than short posts. BuzzSumo conducted a study and found that articles with more than 1000 words received nearly twice as many Facebook likes or tweets as shorter ones. The study also found that longer content is more likely than shorter to engage readers. Inbound links are still a key factor in Google ranking. Longer content is more likely to attract readers.
Promote your blog posts with long-form articles through your existing content to increase their social shares. Reviewing older content is a great idea. You can then link to it with newer content. The content that performed well can help your new content gain traction. Here are some effective ways to promote long-form content:
Blog posts that include video are more likely to be shared on social media
Video in blog posts is a great way of increasing engagement and driving traffic. It can ignite your marketing campaigns, so to speak. Your blog can also include video content to increase traffic and social share. You can incorporate your videos into blog posts by following these steps. These five blog posts feature video. Your blog's social sharing potential will be ten times greater if you embed a video.
Engaging videos will improve your chances of being featured in Facebook's News Feed. Facebook assigns a relevancy scoring to each story. This means that stories that are relevant and interesting to your audience will be the first to appear in your News Feed. If you want to attract more viewers to your videos, you can include an "virtual handshake" call-to-action at your video's end. It's a great way for your video to be noticed by using a simple phrase like "to read more, click here".
FAQ
How can you build a content-marketing strategy that works?
You must first determine the type of content that you wish to create in order to develop a content marketing program. Next, define your target market. Then determine how they use the Internet. Next, find the channels that best reach your target markets. Finally, you will need to choose the right keywords for each channel. Then write compelling copy.
What are some common mistakes people make in starting a content-marketing program?
For any content marketing strategy, a plan is essential. Without a solid plan, your efforts will go unused and cost you money. You'll create tons of content without knowing how to use it or where it should go.
A well-planned content strategy can help you focus, set goals and give direction. This helps you stay on track, as you move through each phase. You might start with analyzing which types of posts are generating the highest engagement rates for social media campaigns. This way, you know which kinds of posts will help drive traffic to your site and the ones that won't. From there, you can decide whether you want to create a series of blog articles or videos based on these results.
Another mistake that people make is not considering how long their content marketing campaign will last. If your goal is to launch a new website tomorrow it makes sense for you to create content now. If you've been working on your content marketing strategy for six-months, it makes sense to write some content today.
It takes time to build great content. Don't rush yourself or underestimate this step.
Consider yourself a business person who is interested in content marketing. If this is you, then we recommend that you read our guide How to Create Content that Works. It includes ten steps that will ensure that your content marketing programs work.
Do I have to post links to content on other sites?
Yes! It's called link building. It is a great way of increasing traffic to your website by linking back to other sites' content. But only link to reliable sources.
Do content marketing agencies provide the best service?
Most content marketing agencies have extensive experience creating content strategies for their clients.
Your knowledge will save you a lot of time and effort. They can create a customized plan that meets your specific needs.
You shouldn't assume all agencies are equipped with the necessary skills. There are some companies that specialize in a specific niche, like eCommerce. Some companies specialize in specific industries like law firms.
Ask them which areas they specialize in and find an agency that's right for you.
Statistics
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
External Links
How To
Infographic Design Tips for Content Marketing
Infographics make complex concepts simple and easy to understand. You should use infographics to spread the message about content marketing.
To create an infographic, you will need to use design software like Adobe Illustrator or Photoshop. These programs can be used to create different shapes and elements that represent your data. Then, you can add colors and fonts to make it look great. Once you have your design ready, upload images from Unsplash or Pixabay to add to it.
Looking at other infographics online can help you get ideas. A picture of a food Pyramid could be used to show how many calories each food has. You could also look at the sugar content of soda pop, and then take a photo of a Coke bottle.
Once you've designed your infographic, you can share it through social media channels like Facebook and Twitter. This helps people who aren't familiar with the concept learn about it. You can include hashtags in your infographic if you want to share it on social media. You can use hashtags to allow others to follow your conversations about specific topics.
If you decide to create an infographic, try making your posts shorter than usual. An average blog post can be anywhere from 2000 to 5000 words long, while an infographic only requires 500 to 1000 words. This allows you to convey more information in a smaller space.
Remember that not all viewers can read small font sizes when designing an infographic. Make sure you use large enough fonts and don't rely too heavily on color for your graphics. Also, ensure all text is legible.
These are just a few additional tips.
-
Choose an Infographic Template. There are many free templates online. The most popular ones include Canva, Piktochart, and Google Slides.
-
Create your Infographic. Use the template to create your infographic. You can use any media that suits your audience. In this example, photos of Seattle restaurants might be used to create an infographic about Seattle's best restaurants.
-
Add text. Add text after you've created your infographic.
-
Add Images. Images can be added to your infographic. These images can be charts, graphs, icons, or pictures. If you want to add a picture, make sure it's relevant to your topic.
-
Make it interactive. You can add interactive elements, such as maps, buttons, and links. This will engage your audience.
-
Share. Share the infographic once you're done.
-
Measure. Do you know how well your infographic performed? Did they click through to your site? Did they sign-up for your email address? Was your infographic received well by them?
-
Improve. Are there ways you could improve your infographic? What could you do better next year?
-
Repeat. Do it again.