For measuring success in content marketing, statistics are crucial. Written content is the most popular form of online marketing, with 98 percent of marketers using this method. Organic social media and email marketing are the second- and third most preferred forms of content. Content marketing is about a strategy. A successful measurement of the results is an important part of any strategy. These are some important content marketing statistics to remember.
Images on blog posts get 94% more views
In a recent study, Buffer, a social media scheduling service, found that the top-ranking blogs had an average of one image per 350 words. This is great news if you want to increase your audience's engagement and keep them on your website longer. Images can help you link to paragraphs and clarify your ideas. Images encourage interaction and tone by highlighting tone.
Adding images to your content can boost your view-through rate by as much as ninety-four percent. Research shows that posts with images are 94% more popular than posts without images. Images make content easier to read and increase traffic. Images should reflect your brand identity. They also need to be optimized to appear in search results. It is possible to include more than one image in each post.
Long-form content blogs get more social sharing
Social shares are more likely to come from long-form content than short posts. BuzzSumo conducted a study and found that articles with more than 1000 words received nearly twice as many Facebook likes or tweets as shorter ones. It turns out that longer content is also more likely to engage readers. Google rankings are influenced by the quality of inbound links.
Another way to boost social shares of your blog posts with long-form content is to promote it through your existing content. It is a smart move to look at older content to find links that can be used to create new content. It is possible to gain popularity with the content that was successful. These are effective ways to promote long-form contents:
Videos on blogs get more social sharing
One of the most effective ways to increase traffic and engagement is by including video in blog posts. It can ignite your marketing campaigns, so to speak. You can integrate video content into your blog to increase traffic, and share it on social media. Learn how to incorporate videos into your blog posts. Here are five examples of blog posts with videos. Your blog's social sharing potential will be ten times greater if you embed a video.
Your chances of appearing in Facebook's News Feed will rise if you create engaging videos. Facebook assigns a relevancy scoring to each story. This means that stories that are relevant and interesting to your audience will be the first to appear in your News Feed. To increase views of your videos, include a call to action at the end. This is your "virtual handshake", which you exchange with your viewers. To get your video noticed, a simple phrase such "To learn more, click Here" will work well.
FAQ
Why do I need a Content Marketing Strategy to succeed? Why not send out emails or share social media updates?
There are two main reasons that you might ignore a Content Marketing Strategy.
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It might seem that social media posts and email marketing are sufficient to get people talking.
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It's possible to assume that sharing this content via social media and email marketing is not practical.
Both assumptions are incorrect.
Email marketing and social media posts are great ways to connect with prospects and customers. However, they aren't enough by themselves.
An email campaign alone won't help you reach your goals. An email campaign alone won't help you reach your goals. It must be part of larger strategies. And social media posts alone won't help you achieve your goals either. They should be part and parcel of an overall strategy.
This is where a Content Marketing Strategy can help. This strategy will help you manage the content creation process.
As a result, you'll be able to spend more time focusing on other essential aspects of running your business, like growing your audience and increasing conversion rates.
Although there are many benefits to a Content Marketing Strategy it does not mean that it is easy.
But, when you have a strategy in place, it makes all the difference.
How can you make a content marketing strategy that works?
First, decide what type of content you want. This will help you create a content marketing plan that is effective. Then, decide who your target market is and how they use the internet. Next, find the channels that best reach your target markets. Next, identify the best keywords for each channel. Finally, write compelling copy for each piece.
How can you make great content?
Content should be useful, interesting, and easily shared. The best content should have a clear call-to-action, such as a button or link to allow readers to sign up to a free trial, learn more about a product, and/or purchase something from you site. Your content should include visuals to be easily shared on all platforms.
Why are you looking for a content marketing strategy to succeed?
Content marketing does not mean creating high-quality content just for the sake. It's about building relationships, engaging people emotionally, solving problems and helping them to solve their problems. This requires an advanced understanding of how people interact online.
This is exactly what Content Marketing Strategy does. Content Marketing Strategy will help you to understand the psychology of your customers in order to best engage them.
It will also help you increase your conversion rates, which can lead to higher profits.
However, there are plenty of options for content marketing strategies.
Content Marketing Strategy has a higher ROI than any other marketing method.
A well-executed content marketing strategy is the best way for you to sell products or build brand awareness.
How many hours per week should I spend on content marketing?
It all depends upon your situation. You may not need to spend any time at all on content marketing. You will need to spend at least an hour a day if your goal is to increase traffic to your website.
Statistics
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
External Links
How To
How to create amazing images
Images will make your content stand apart from the rest. Images are one of most effective methods of communicating ideas visually. They are excellent at grabbing attention, and increasing engagement. They help convey complex concepts simply and effectively, and they're also useful for highlighting key points in any kind of written content (e.g., blog posts, social media updates, etc. ).
Images can be used to enhance a presentation or piece of writing. They can make it more interesting and alive. You could end up with mediocre results if you don’t know how to select the right image. This article will offer some helpful tips for selecting the best images to use for your next project.
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What makes an image great? Before you look at photos, there's a lot you need to know. First, make sure you choose clear and concise images. A cluttered photograph won't sell it. It won’t grab people's attention as well as a simple and clear one. You also want to avoid images where people aren't smiling or aren't looking directly into the camera. It gives off the impression that your message is not very interesting. It is important that your image does not distract from the main message you are trying convey. It shouldn't draw too much attention to the content.
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Look for inspiration. Once you have a short list of candidates, it is now time to review them and choose the ones that inspire you. First, take a look at the captions. Some photographers include these in the photo, while others write them separately. You want to make sure the caption is clear and interesting. Also, pay close attention to the context of the photo. Is it somewhere where you might expect to find people having fun? Perhaps it looks dangerous. Maybe it's somewhere you wouldn't normally associate with happiness. Whatever the reason you like the picture, think about what it means for the overall message that you want to send.
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Check out different types and sizes of images. The best thing about using images in your content? They allow you to highlight certain parts of your text. A picture of a product may be useful if your article is about it. An image that shows the data in your infographic may also be helpful. These visual aids can be used to draw people to your information. They will feel more connected to what they are sharing.
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Choose the right file format. The file format you use is one of the most important things to consider when choosing images. You have two choices when creating web pages: JPEG, or GIF. Both file formats are excellent, but each one has its own advantages and disadvantages. JPEG files can be used for all media types, including websites and posts on social media. Because they can store large amounts of data in small spaces, JPEG files are especially useful for photos. However, they tend to lose quality over time, meaning they become pixelated after a few years. GIFs are much smaller than JPEGs so they are better suited for graphics and animation. They are not suitable for photo use because they do not support transparency.
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Add other visuals. You might consider adding other visuals to your content. As it is a distraction-free environment, it can improve the effectiveness and usability of your post. They are less likely to leave the page when they read your article. Create infographics, which are great for adding visuals to your site. Infographics are popular because they allow you to quickly and easily share lots useful information. They are also great for adding visuals to your blog posts.