These steps can help you make the most out of your Facebook Business Page. Start by filling out as much information about your business as you can. For your users and Facebook, the more detail you provide, the better. Cover photos and profile pictures are vital visual elements for a Facebook business page. Make sure you include more than just a logo. You can add videos to your cover photo.
Optimize your profile and cover photo for different dimensions
Make sure your profile and cover photos are optimized for different dimensions when creating a Facebook business page. The profile picture sits above the cover photo, so make sure it isn't too big. To change the profile, hover over the lower-right corner of your cover photo and click "edit profile".
When building a Facebook business page, keep in mind that both your cover photo and profile image are available in different sizes. For desktop users, the cover photo should be 820 pixels wide and 315 pixels tall. Mobile users should have 640x360 pixels. Facebook will reduce images that are smaller than this size and make them blurry. Use the appropriate image size and save it to a PNG file.
Add a "Call-to-Action" button
A call-to–action button can be added to your Facebook business page to encourage visitors to take crucial actions like purchasing tickets or downloading apps. Facebook allows you to add call-to action buttons free of charge. You can track how many people click the button and it is a great way of getting people to take actions.
Depending on the type of CTA button you're using, adjusting the placement of the button on your Facebook business page can be a tedious process. Before you put the button on your business profile, it is recommended that you test it. You can choose from many options depending on which action you wish to entice visitors.
Make your brand story compelling
If you want your Facebook business page to be successful, you need to tell a captivating brand story. A brand narrative is a short description that explains your company's mission statement, vision, and core values. Your audience should be able to relate to what you are selling. A compelling brand story has six key elements that make it a compelling read. Here are some ideas to help you create an engaging story.
A great brand story connects the company's products, services, or experiences. It establishes a connection to the people looking for it. It also connects the brand promise with the aspirations of the audience. A compelling brand story is the key to generating high engagement and building a loyal following. This guide walks you through each step of creating a compelling brand story.
Select a business category
You can add up to three categories, but Facebook will remove any that already exist. It is best that you choose as specific a type of category as possible. Although three categories will increase your page's rank on Facebook, you are allowed to add as many categories as you like. The categories can be organized in drop down lists. The next step is to complete the details about your company. Depending on the nature of your business, you may have to add a phone number or address.
Select a business category first. You can create pages for local businesses, companies, brands, artists, causes, and others. A page can be added for entertainment. For a small business, it's best to select a category related to the type of product or service you're selling. If it is necessary, you can also add a page for nonprofit organizations.
Upload a cover video
Upload a cover film to make your page stand out. Cover videos can be as short as 90 seconds and are a great way for you to promote your product. Keep your video short and to the point. A CTA (such as a coupon or trial offer) can be included. They can be set up to automatically play in loop or like a GIF.
You must ensure that your cover video meets Facebook requirements before you upload it. Videos must meet the minimum resolution requirements and dimensions. If you don't have any video equipment, you can purchase stock video online and upload it to your business page. Your cover video should focus on your target audience. An expert videographer can help you create a cover film if you're not confident in creating one.
FAQ
What does it cost to hire content strategists?
You can find many freelancers or agencies that offer content-creation services at a reasonable price. However, some companies prefer to pay more due to the expertise of the person handling the project.
How many hours per workweek should I be spending on content marketing?
It all depends upon your situation. There may not be a need for content marketing. Content marketing is not something you should do every day.
How can you make great content?
The best content should be engaging, informative, and shareable. The best content should have a clear call-to-action, such as a button or link to allow readers to sign up to a free trial, learn more about a product, and/or purchase something from you site. You should also include visuals in your content to make it easy to share across all media.
Statistics
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
External Links
How To
What are the top content marketing platforms available?
While no platform works for all industries, there are some that work well in certain industries. Hubspot's software has been proven to improve conversion rates by over 50%. It is therefore widely used by marketers.
But not all tools are created equal. Some offer better analytics tracking, others allow for easier collaboration between different teams, and others offer features such as A/B testing that may improve your content marketing ROI.
Consider the following before you make a decision about a particular platform: What are the pros/cons of each? What will it do for me now? And what about in 2 years?
Entrepreneur Magazine lists the top five content-marketing platforms.
Marketo Content Studio: Content Marketing Platform #1
Marketo is an enterprise social media management software provider. It offers a wide range of products, including CRM software and social publishing tools.
They also provide a content-studio that provides access to a variety of premade templates and graphics, which can be modified into custom designs.
This means that you don’t need to spend hours writing content or designing graphics. Instead, you can instead focus on creating compelling content that speaks directly and effectively to your target audience.
Marketo makes adding images and videos to blog posts easy. This makes them more visually appealing and improves engagement with readers.
Marketo requires that you upload your files to Marketo in order to edit them.
Trello is the Content Marketing Platform#2
Trello is similar to Kanban boards in project management. They both feature lists of tasks on which users can assign and monitor progress.
Trello allows you create individual boards for each member of your team and assign them specific responsibilities. It allows you to share information among workers in a simple workflow.
Trello does not require special software to operate, unlike Kanban boards. You can use Trello on any device.
Trello is a great way to invite people and collaborate on projects without having access to sensitive data.
This allows you to create a private forum and only reveal the necessary details to others who need them to complete a task.
Google Suite: Content Marketing Platform 3.
Google has many products for business owners. Google Docs (Sheets), Slides (and many more) are part of Google's G Suite.
It's important to note that these applications aren't free. You'll need to pay per user. If you intend to use them multiple times, there are many plans that start at $5 per monthly.
If you wish to embed a link on another website in a document you will need to buy two licenses.
However, if only one document is needed, you will be able to create it free of charge.
Google tools have the advantage of being compatible with Gmail and other applications. This means you can easily send links to documents via email and efficiently store data in Google Drive.
Hubspot Content Marketing Platform 4.
HubSpot is an extremely popular web-based marketing tool, which offers a variety of functionality.
It allows users to manage many aspects of their blogs, landing pages and websites through the platform. They can also create automated emails and track conversions.
HubSpot also integrates with Salesforce, WordPress and other platforms so that you can connect them all.
HubSpot integrates well with over 200 third party apps. This is one the most attractive features. This means you can automate processes and generate reports based on real-time data.
You won't have the ability to publish content directly via HubSpot. However, you can export it to many formats, such as HTML, PDF, Word.
When it comes to pricing, HubSpot offers a free trial version. However, once you upgrade to a premium account, you have unlimited access.
HubSpot has everything you need, whether you're looking for an eCommerce platform or a blog platform.