Content marketing has a lot of power. From companies like Grant Thornton and TD Ameritrade to nonprofits like AARP, there are many examples of successful content marketing that works. If you want to know how to start using content marketing to your advantage, read these examples. Consider your customers as well as your business. What are their stories? What makes their stories unique? And what can you do to improve their experiences?
TD Ameritrade
TD Ameritrade launched an in car service recently to allow account holders to track their investments and get market updates as they drive. Amazon Echo Auto and Google Android Auto enable drivers to receive market summaries, quotes, and summary information in real time. The company is searching for a new CEO. TD Ameritrade employs a number of content marketing strategies in order to keep its customers up-to-date on financial news.
Megan McLaughlin oversees TD Ameritrade’s content-marketing communications. She is responsible for developing proactive editorial and technological strategies as well as supporting social media efforts on behalf of the TD Ameritrade Network. Since 2009 she has been working in various strategic roles. Megan spent her time at Grey NY where she was a VP and account manager. Her primary responsibility was to ensure that E*TRADE Baby's famous campaign didn't get lost. She also was the creative director for two related Super Bowl commercials.
TD Ameritrade an online broker based the U.S. and offering a variety platforms. Its platforms offer intuitive and simple use. The platform thinkorswim is ideal for beginners. For experienced traders, however, the platform advanced thinkorswim has many screen capabilities. You can also customize your recommendations using advanced analytics and searches based on past buying and/or selling patterns.
In addition to content marketing strategies, TD Ameritrade offers a variety of tools to help people who want to invest on their own. The Income Estimator tool on their website estimates how much money a portfolio will make over a 12-month period. There is also a Retirement Calculator. Portfolio Planner, Required Maximum Distribution Calculator, as well a fee analysis tool for 401 (k). TD Ameritrade offers a Small Business Retirement Plan Contribution and Eligibility Calculator.
TD Ameritrade has been able to keep its share price high in the last several quarters despite falling stock prices. Although trading volume dropped in the second quarter, it remained high year-over. TD Ameritrade had 860,000 clients trade per day, a 9.4% decrease from the prior year. TD Ameritrade's shares have gained 13% since the Dec. 24 market bottom. ETrade, Schwab and other brokerages also saw gains of more than 20% over the past year.
Gather assisted TD Ameritrade with the creation and piloting Agile teams. Agile methods reduced cycle time and connected marketers to customers. The pilot teams helped the company improve overall marketing productivity and effectiveness. They also increased associate satisfaction and engagement. The team's results have been so successful that a full-scale Agile roll-out is currently underway in the TD Ameritrade content marketing department. The success of the program has increased TD Ameritrade's reputation in the market place.
TD Ameritrade Institutional's Human Finance campaign was launched in 2009 after the recession. It recognizes that people are more valuable than numbers. TDAI saw an opportunity to enhance the company's image as well as the RIA model, while the financial industry was still reeling from the recession. Its integrated marketing strategy included the Human Finance Project, which began as a recording booth at industry events. Since then, the Human Finance Project has grown into an integrated marketing campaign.
TD Ameritrade also offers clients a variety of order types, including stop-limit orders, trailing stops, and limit orders. When placing an order, investors have the option of selecting specific tax lots. Margin requirements are set to reflect the investor’s net exposure. This enables investors to trade in stocks with higher returns without sacrificing capital. However, this strategy may not be suitable for all investors. If you're looking for an investment plan that has all these features and more, choose TD Ameritrade.
Grant Thornton
Grant Thornton’s marketing strategy must be proactive and collaborative in order to generate awareness and engagement. It should also align with the firm’s branding strategy. Marketing teams must learn about the unique needs and assets of each region to implement strategies that maximize client satisfaction, cross selling, and revenue. Read on to find out how the firm's marketing strategy can deliver for clients. Find out how Grant Thornton makes content marketing a strategic asset to the firm.
Clients can securely access protected content via the new website thanks to improved search functionality. This content includes a case study page, a location page, as well as a Marketo marketing automation connector. Optimizely now allows administrators to promote content using its new search functionality. This new website features increased security as it ensures that the website remains available at 99% even from remote locations. You can also gate specific content with several new block types.
Content marketing is essential for a company's reputation and image abroad. It promotes brand awareness and helps to attract talent. Grant Thornton has more than 4,500 employees around the world. The firm is located in 40 global business centres. Grant Thornton members are committed diversity and inclusion in addition to having a worldwide network. Global member firms work together to complete the research project. The report is published annually by Grant Thornton International Ltd.
The firm's diversity strategy includes content marketing. Grant Thornton content market is a great way for a company to be more easily found by all types of people, as it promotes equality in the workplace. The company encourages diversity in its hiring efforts and is committed towards diversity and inclusiveness. To learn more about the content marketing guidelines, click here.
Grant Thornton's stories section is a fun way to bring life to the advisory services that they provide. This helps people connect with the company, which in turn is important for audiences seeking solutions and credibility. The company's website also contains information about its leadership. If you want your audience to be able to find the right solution, they will want to hear about the experiences of their employees.
Grant Thornton LLP digital marketing managers earn $105,001 each year. They receive a base salary and a bonus of $12,000. This is almost $17.347 more than an average US employee. Based on their experiences, digital marketing managers can earn between $49,000- $144,000. This means they are paid $2855 higher than Content Strategists while Marketing Operations earns $5,912 lower.
The status Know blog also contains a substantial amount of content. It is accurate, timely, and available in many formats. A blog is also maintained by the company that offers perspectives from professionals as well as solutions to common problems. This blog might not seem like the ideal place for content marketing strategies but it has helped to build the company's brand image. Use content marketing strategies that work for you. But remember: no matter how you approach content marketing, a Grant Thornton blog is the best way to reach the audience you're trying to target.
FAQ
Is content marketing worthwhile?
Content marketing is an integral part of any online business strategy. It's also a powerful way to promote your brand. Content marketing is not just valid for customers, but it makes you stand out from the competition.
Content marketing is all about creating valuable information that people want to consume. Companies that are successful know how to reach their target audience through content marketing. This is the central component of a digital marketing strategy.
What is the difference in content marketing and content creation?
Content marketing is the belief that all great brands share the same message. They provide valuable information that people need and want.
Content marketers are trained to create the right content at each time and for every channel.
They are also able to create a strategy for promotion and distribution.
They think strategically about their actions and the reasons they do them.
This core skill is essential for a content marketer to succeed.
What is Content Marketing without an Agency?
No! It is possible to create high-quality content online with a variety of tools. Agents tend to be more expensive.
What is Content Marketing?
It's a strategy that involves creating valuable and relevant content on your website or blog. This content can include video, images, text, and infographics.
Statistics
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
External Links
How To
How To Write An Effective Press Release
Press releases can be a powerful way to establish authority and credibility in your field. Press releases can also be a great way to build relationships with journalists or other influential contacts.
Many business owners are unable to create compelling press releases due to lack of the required skills.
Here are some tips to keep in mind as you develop your next press release.
Know Your Niche
Before you can begin to write your press release you must understand your niche. This is how you identify your niche, your strengths and weaknesses, and what makes each of you stand out from the rest.
For example, suppose you're a real estate agent. If you are a real estate agent, it might be worth including information about your professional affiliations such as the association to which you belong and how long have you been practicing in this industry. It is possible to mention your work experience with clients and provide excellent customer service.
Incorporate Keywords into Your Title
The title of your press releases is often the most important. It is the first part that search engines can see, so it should grab attention immediately.
The best titles include keywords related to your product or service. For example, if you sell custom-made wedding dresses, you might use words like bridal gowns, wedding dresses, or customized wedding dresses.
Make sure your headline is relevant
Your headline should be the first line of your press release. It's the first thing people will see in your press release, so make sure it's catchy and relevant.
If you're writing a press statement for the first-time, it's likely you won't know what type of content works best. You can compare different headlines to see which one is the most effective. Find out which headlines have the highest click rates.
Google also allows you to do a search for the company name, along with "press releases". The top results will give you a good idea of what kinds of topics work well.
You might have heard the expression "write for yourself but publish for others". You can't just create a press kit without knowing who your audience really is.
Write With A Purpose
The majority of press releases include three sections.
Each section contains specific elements that help readers quickly grasp the main points of your message.
Executive Summary
This is the shortest and least detailed section of your press release. It typically contains one paragraph that summarises your press release.
This is where you provide details about your product or service. You can use this space to describe the benefits of your products or services.
Conclusion
This is your final section of the press release. It contains two paragraphs. First, summarize the key messages from your body. Then end on an optimistic note by stating something positive about your business.
Here's a example conclusion:
"My new book offers practical advice to anyone who wants to improve their fitness and health. I hope my book can help you achieve your personal dreams.
Do Not Forget to Include URLs
It is a common practice to link your website in a press release. You may not be aware of the different types and types.
Here's a quick look at the different types of links you should add to your press release:
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Email: Make sure you include a URL when sending a press release by email.
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Social media: Add social media sharing buttons to your site. By doing this, anyone who shares your press release will link to it.
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Blog: Create a blog post about your press release. Include a hyperlink to your press releases in the text.
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Website: Use your press release URL to link directly from your website.
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Directories: Submit a press release to an online directory such as Digg, Yahoo! Press Release Directory.