As an internet marketer, you're probably wondering why is content marketing so important. There are many reasons. It can help improve your SEO, increase engagement, and generate leads. All while being cost-effective. Let's review the main reasons for content marketing. Let's begin at the top. It all comes down to trust. A well-written piece of content can lead to six times more conversions than one without it.
Improves SEO
The best way to increase your website's SEO visibility is through content marketing. Your site will rank higher in search engines like Google and Yahoo by regularly posting relevant, quality content. Plus, having more content means that your brand is exposed more often. It's also a great way to convert passive customers into active customers. It's totally free! If you're wondering how content marketing improves SEO, then read on to find out how.
Increases engagement
Recent research revealed that 72% of B2B marketers believe content marketing helps increase leads and engagement. This is a remarkable result, particularly since content-based advertising allows them to help their customers navigate the buyer's journey. Here are some benefits to content marketing.
Generates leads
Content marketing can generate leads by increasing traffic on a company's web site. Visitors will find information about your products and learn more details about you business. Studies show that 90% of businesses use content marketing for leads generation. Conversion rates for content marketing are five times more effective than other marketing strategies. Content that focuses on your company's expertise will compel visitors to take action. So how can you take advantage of this?
Cost-effective
Two options exist for determining how much it would cost to implement a cost-effective content strategy: either hiring an in-house writer or doing the work yourself. Although the former is cheaper as you won't have to pay any extra for time, it will likely mean that you are spending more money. The second option is to hire a marketing professional and incur additional costs like web hosting and custom graphic design.
Builds brand authority
Brand authority can be built through the power of content. A brand's authority is its reputation with consumers. Many factors can help increase brand authority. Here are some ways that content marketing can help increase brand authority. Let's examine each one individually. This way, you'll be able to maximize your brand's potential to become an authority.
FAQ
Is a Content Marketing Strategy right for me?
If you are clear on what you want, then a Content Marketing Strategy can work for you.
If you are looking for some direction before starting, these are some questions:
Do my company need to communicate a particular message? Or should I create content that appeals to a wider audience?
Do I want my efforts to convert visitors into buyers or generate leads?
Do I want to promote one or more products?
Are there people I'd like to meet outside of my industry, or am I open to reaching them?
A Content Marketing strategy will be the right choice if you answered yes to any of these questions.
What's the difference between content creation and content marketing?
Content marketing refers to the idea that great brands all have the same message. They continually deliver useful information that people want or need.
Content marketers know how to create the right content for each channel at different times.
They also understand how to develop an effective strategy around promotion and distribution.
This means that they strategically think about what they do, and why it matters.
This core skill is essential for a content marketer to succeed.
How long will it take for content marketing to be started?
It depends on how big your company is. Smaller companies often don't have sufficient resources to invest right away in content promotion. If you put in the effort, it can really pay off.
What are the differences between content strategies?
Content strategy is a general term that describes all aspects of how content is created, managed, distributed, measured, and optimized for digital channels. Content strategy is not just about what you post to social media sites, such as Facebook or Twitter, but also the content you choose for your website, blog, or other online properties.
Content strategy is vital because it determines how you will focus your time and effort, the content types you should use, as well as what message you send to your target audiences.
It's about understanding how content fits into the overall business goals and objectives to help you achieve them.
Do I have to post links to content on other sites?
Yes! It's called link building. Linking to content from another website is a great method to increase your site's traffic. Be sure to only link to trusted sources.
What is the cost of hiring a content strategist to create content?
Plenty of freelancers and agencies are available to provide content creation services at reasonable prices. Some companies will pay more if they are satisfied with the level of expertise provided by the individual working on the project.
Statistics
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
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How To
Why do you need a Content Marketing plan? Why now?
Content marketing can seem overwhelming at first. But the truth is, you don't have to tackle everything at once. Start small.
Take one step at a time. You risk wasting your time and making yourself sick if you do too many things at once. Focus on one thing at the time until you master it.
Start small. You don't have to perfect every aspect of content marketing today. Focus on one piece of content marketing at a time. You will become more comfortable as you work harder.
Learn from past successes. Build on previous successes. Reach out directly to industry experts and ask them to promote your content. Or, you can organize an event for bloggers.
Even if you have never written any content before, you should start. Begin with something simple. Perhaps you'll create a blog post, host a webinar, and even hold a live Q&A. Whatever you choose, make sure you can measure its effectiveness.