Kristina is a writer and podcaster. Brain Traffic, her content strategy expert, is founded by Halvorson. Her book, The Content Marketing Blueprint, reveals the secrets to content marketing that will make you money and build a following. She shares her secrets in an easy-to-read book. What exactly does Halvorson teach us? Here's a quick summary:
Content strategy
Kristina Hlavason is your go-to person if you want a proven content strategy. She is the creator of Brain Traffic and the author of Content Strategy for the Web. She also hosts The Content Strategy Podcast. She speaks internationally about content strategy, including at Confab’s annual content strategy conference. Her content is highly recommended by business owners and marketers alike. This article shares her top content strategies to build a strong online presence.
Brain Traffic
You might be struck by the high brain traffic at conferences. People are so absorbed in what they're reading, they might not even notice the content itself. But you're not alone. In fact, nearly a quarter report having difficulty finding the content that they are looking for at conferences. You can solve this problem by making sure your conference content is useful and relevant for your audience.
Confab Events
Tenessa Gemelke is the driving force behind Confab events. Kristina Halvorson is her content strategy book author. This conference celebrated its 10th anniversary. The founders created a vibrant community that allows for speakers to share their knowledge. We talked with them about how to transform your conference into a live event, active listening and the importance of content strategies.
Author of Content Strategy for the Web
The first edition of her book Content Strategy for the Web was published in 2006. While many content strategists had been in practice before Halvorson made her debut, she laid the foundation for the discipline. Halvorson hosts conferences on content strategy such as Confab, Button, and so forth. Her podcast, The Content Strategy, features interviews featuring content strategists from around world. She has an impressive social media presence.
Host of The Content Strategy Podcast
Brain-traffic's Content Strategy Podcast is a conference on content marketing and social networking. Kristina Halvorson, the host, has experience working with companies like Google, Adobe, Button, and is a frequent speaker at conferences. She lives in St. Paul (Minnesota) with her husband. Halvorson writes blogs and articles for various publications, in addition to her role as content strategist.
FAQ
How can you create great content?
Good content should be interesting, useful, and shareable. The best content has a clear call to action, such as a link or button that allows readers to sign up for a free trial, read more about a product, or purchase something from your site. It's also important to include visuals in your content so that it can easily be shared across all media types.
What are the benefits to content marketing?
By creating high-quality content, content marketing can help drive sales leads and sales. Content marketing can also provide a steady stream for original content that can promote products or services. Additionally, content marketing can increase brand awareness and build trust with potential customers. The best part about content marketing is that it creates a positive image and reputation for your company.
Are you a SEO expert for Content Marketing? Yes!
SEO experts understand how search engines like Google rank pages. They can also tell you which keywords to target when optimising your page.
How much does content marketing cost?
Prices for content marketing vary depending on whether the solution is outsourced or managed by you. Outsourcing content-marketing services can be cheaper than hiring full time employees and allow you to scale quickly if you need more coverage.
According to HubSpot research, outsourcing content production costs around $5 per lead generated (for B2B companies) compared to $22 per lead generated (for consumer brands).
However, there are plenty of web resources that provide free content marketing tools that you can use to create engaging content that converts.
There are many methods to optimize content for search engines like Google or Bing. For example, you can write original articles, guest post on blogs, curate content from other websites, and repurpose existing materials.
If you go down the route of self-produced content, you'll need to learn how to produce great content. Once you learn it, creating content will become easy.
Start by creating basic landing pages with WordPress. Then, you can move on to building your website. This will allow you to build a portfolio.
Are you a content marketer?
Absolutely! Any type of business can benefit from content marketing. Whether you sell products or services, provide support, or offer training, creating content is a great way for customers to learn about your company and stay connected.
Do I need an agent to do Content Marketing
No! There are plenty of tools available online that make it easy to create high-quality content. Agencies tend to charge higher prices for their services.
Statistics
- Seventy-two percent business to business (B2B) (mailchimp.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
External Links
How To
How to Make a Video for Content Marketing
You can communicate your message to your audience using content marketing videos. You can connect with your audience by sharing stories that they are interested in. But how can you make them stand out among the rest? Here are some ideas to help you create videos that stand out!
-
First, you need to understand that videos are not "one-size fits all". You want your video to be tailored to your audience. You can't make everyone watch your video if what you're trying say isn't relevant to them.
-
When choosing which platform to use, don't just pick the cheapest option. YouTube, Vimeo. Periscope. Instagram. Snapchat. Each platform offers its own benefits and features. You could save money, increase engagement, and make your business more profitable.
-
Include subtitles in your videos! Subtitles make your videos easier to understand and help people overcome language barriers.
-
Finally, you should ask these three questions before you start: Whom are I talking to? What are my motivations for making this video. What does my video signify to me? You'll be able to create videos much more easily once you answer these questions.