A blog can be a very powerful tool in your marketing strategy. Research shows that blogs generate 67% fewer leads than inbound marketing. You can create blogs as well as content portfolios, personas and landing pages. By following these tips, you'll be well on your way to converting visitors into customers. There are so many options to start, you don't need to worry about how to structure your content.
Blogs bring 67% more traffic than outbound advertising
B2B companies who blog generate 67% higher leads than those that don't. High-quality blogs attract visitors and convert them to leads. You should embed calls to actions in your blog posts. These could be eBooks, whitepapers, checklists or templates. Blogging is a cost-effective way to market your products and services. One of the biggest advantages of blogging is that it can be implemented in a short period of time.
Building a content portfolio
Whether you're a newcomer to content marketing or an experienced professional, building a content portfolio for inbound marketing is an important step to take. Potential clients want to see your capabilities and know what you can accomplish. A well-constructed portfolio will do this. Consider specialising in social media marketing, email marketing and copywriting. You'll be able to reach more potential clients if your portfolio is more diverse.
Creating personas
Developing customer personas can help your business identify the right kind of customers. You can make clear images of your customers using demographic data and their typical behavior. You can also gather information on their job title and level of seniority. B2B companies will need this information even more, as the senior executives are likely to have less education and work experience. After you've developed your personas, you should create content that targets them in the way they think.
Designing landing pages
Although creating a landingpage can seem difficult, it is an essential part to your overall inbound strategy. The landing page will include the form that allows visitors to request your ebook or product. You can use this landing page to explain what the offer is and to encourage them to fill out the form. After visitors have completed the form, they should be directed to a thank you page. You can also post a short video to encourage them to take the time to read your offer.
Popups
Inbound marketing is a powerful tool that can increase conversions by creating popups. These ads should grab attention. The call to actions must stand out from popup content. A countdown timer might be used to show a limited-time deal if the visitor is on the site. This would motivate the visitor to avail the offer.
FAQ
What is Content Strategist, and what does it do?
Content strategists are able to help brands tell their stories by creating engaging messages that resonate with their customers. They are storytellers who focus on telling brand stories that help people make decisions and take action.
Content strategists understand how to engage potential and current customers. For example, they use storytelling and data analytics to create compelling experiences that will inspire customers to visit stores, buy goods, and share their enthusiasm online.
They know how to incorporate social media platforms into their campaigns. They can also leverage technology tools such as virtual reality or video to deliver memorable customer experiences.
Content strategists are responsible for translating ideas into tangible plans that marketers can execute. This includes creating content and briefings for creative purposes, budget management, and the creation of content for television and print.
Do I need to hire a writer for my Content Marketing?
No! No. You don't have to hire a professional writer in order to create content for your company. There are tons of free resources out there that can help you get started.
How can I measure success when using content marketing?
There are many ways to measure the success of your content marketing efforts. You could track the number and quality of visits to your website. Or, you could see how many leads were generated.
Statistics
- Seventy-two percent business to business (B2B) (mailchimp.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
External Links
How To
What is a content marketing plan?
A content marketing strategy (CMP) helps you set your goals and objectives. It also gives you strategies to develop and execute your online presence. It is a plan for how to reach those goals via content creation and distribution.
The CMP usually breaks down into three major areas:
-
Your overall strategy. What do you want?
-
Your content strategy – Where can you find the right people who will write, curate and distribute your content content?
-
The strategies you'll use in order to implement your strategy. What channels will your content be shared on? What type of content will your produce?
These are the components that make a CMP effective.
-
Goal Setting - Define your target audience and set measurable KPIs for measuring success.
-
Audience Research - Understand your ideal customers so you know exactly where to look for them.
-
Strategy – Develop a clear vision and strategy for where you want to be. You can then break it into smaller pieces.
-
Execution: Set realistic expectations regarding when you will see results.